Daisy Highlights SuperConnected City Opportunity

chris burney

As Daisy Indirect becomes an authorised supplier for the Government’s SuperConnected Cities scheme, the channel business is offering partners a targeted approach to maximise their connectivity upgrade opportunities.

Backed by Broadband Delivery UK (BDUK), the Connection Voucher Scheme provides financial support of up to £3,000 to small and medium-sized businesses within defined postcodes of the 22 SuperConnected Cities, which they can then put towards superfast fibre connections or Ethernet upgrades for their business’ connectivity.

As well as profiling a partner’s customer base in order to identify eligible customers, Daisy Indirect will work with its partners to engage with their customers and help them to realise this benefit.

Chris Burney, Head of Daisy Indirect, comments: “By providing our partners with data on those customers located within the defined postcodes of the 22 cities, they then have the ability to start a conversation with those businesses about their connectivity upgrade options. If successful, the partner can reap the benefits of increased product penetration into their customer base.”

After notifying partners of those customers who sit within the connected areas, they can choose to either contact those customers themselves or invite Daisy Indirect to send dual-branded communications on their behalf, informing the end user of what to do next.

Burney continues: “There are a lot of businesses out there that do not realise the high speed connectivity options that are available in their area. And those that are aware may struggle to fund the upgrade to fibre or Ethernet. That is why SuperConnected Cities is such a welcomed scheme.

“By opting into the SuperConnected Cities campaign, our partners can open up new connectivity opportunities within their customer base and if they choose, we can do all the hard work for them.”