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Daisy Wholesale Set to Shake up the Market

TerryO'Brien

Terry O’Brien, Managing Director at Daisy Wholesale believes that there is an enormous opportunity for his company in the channel to supply a complete set of integrated products and applications that resellers can supply their customers to increase wallet share and make their customers stickier.

O’Brien is not doing things by half. As part of the strategy to achieve his objective he is hitting the streets running with a series of new high profile hires to direct the business and support his resellers.

Five new direct report directors are in the process of being recruited as part of this investment in the channel.

Already in place are Lee Broxson as Product Director for data, Graham Harris who will be responsible for driving cloud based applications and Andy Wilford who, as Commercial Director will be tasked with making Daisy compete effectively as well as being Product Director for Mobile solutions.

O’Brien says, “Andy will be changing the ways in which Daisy approach the market and developing new compelling propositions for reseller and their customers. We have still to make two further appointments; a Product Director for voice and a Technical Services Director who will be driving the quality of our technology based services and provide an engineering capability fit for the channel of today.

Graham Harris will be helping our resellers to exploit the massive growth opportunity for hosted telephony as well as hosted data, desktop services and software for the SME user.”

Daisy is also set to introduce new products and services to their portfolio.

“Through these appointments we will transform the products and the way we bring them to market in 2014. Resellers need to ‘own’ the data applications and mobile communications in their customer base.

We will make this simpler for our resellers. At present resellers are faced with literally 1000’s of different tariffs to choose from, complex and long contracts. This is both confusing and a risk for resellers. We will be offering the channel a single tariff with unlimited calls and text messages with easy to understand ‘bolt-ons’ such as mobile data, at £7.50 a month to our wholesale partners.

The channel will set their own end user pricing and the contract will be for 30 days not 24 months. This is a simple, risk free and competitive proposition for the reseller. It is a proper wholesale solution where the reseller owns the contract with the end user.

We believe that the best way to retain customers is not with long 24 month contracts but with customer service excellence that will build loyalty.”