Europe Shines in PBX Market Recovery

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Market research firm Infonetics Research has released excerpts from its third quarter 2011 (3Q11) Enterprise Unified Communication, VoIP, and TDM Equipment vendor market share report, which tracks PBX phone systems, VoIP gateways, unified communication (UC) applications, and IP phones.

“For the fourth straight quarter, Avaya leads the highly competitive PBX market, with about a quarter of the world’s PBX revenue in 3Q11. Avaya is holding onto its revenue lead with steady shipments and healthy ASPs due to continued increases in IP endpoint sales. Cisco is a close second, posting sequential and year-over-year revenue increases in 3Q11. Cisco’s overall ASPs declined in the quarter due to special promotional packages and pricing that helped spur activity,” notes Diane Myers, directing analyst for VoIP and IMS at Infonetics Research.

PBX AND UC MARKET HIGHLIGHTS

Global PBX/KTS phone system revenue grew 5.5% sequentially in 3Q11 to $2.15 billion, reversing the sequential declines from the first two quarters of the year

From the year-ago third quarter (3Q10), the global PBX market is up 6.6%, continuing the slow and steady recovery recorded throughout 2011 on a year-over-year basis

Unified Communications (UC) revenue increased 15.2% sequentially in 3Q11, while VoIP gateways saw a small decline (-1.5%)

EMEA was the standout region for the quarter, reversing a string of losses with 11.0% sequential growth in PBX revenue; however, Infonetics remains cautious about EMEA due to the current economic situation

PBX revenue in Asia Pacific is up 11% year-over-year (3Q11 vs. 3Q10)

Businesses continue to migrate to IP-based phone systems, evinced by the revenue split in 3Q11: Hybrid IP PBXs continue to dominate, making up nearly 2/3 of global revenue; pure IP PBXs continue to grow as a proportion of the overall market, making up nearly 1/3 now and growing, and TBM PBXs, despite sporadic growth spurts, continues to decline overall.