Executel is the Crème De La Crème

North East telecom specialist, Executel, has proved it is the cream of the crop with a lucrative contract for the UK’s leading dairy farmers’ co-operative.

Representing a significant investment of around £30,000, the installation – for Dairy Farmers of Britain (DFB) – has provided the firm’s Newcastle based site in Blaydon with leading edge VoIP telephony in the form of a fully integrated Mitel 3300 communications platform and IP-DECT cordless application.

The reseller says their solution has enabled the delivery of voice and data traffic over a single network and facilitated the use of high functionality wireless phones, providing cost effective voice radio coverage and all the handset and system features of a traditional mobile phone.

In addition, Executel has extended its reach outside the region with a similar but smaller-scale installation for the firm at its dairy processing site in Newark, Nottinghamshire.

Of the new technology, Steve Watson, telecommunications manager for Dairy Farmers of Britain, said: “It is universally recognised that Voice over IP is the future for all large organisations’ telephony. Therefore, Executel has supplied DFB with the backbone required, in an ideal location within the company’s IT infrastructure, to take full advantage of this.”

Marketing almost two billion litres of high quality milk per year from more than 3,000 member farms, Dairy Farmers of Britain is currently the third largest milk processor in the UK.

Michael O’Sullivan, account manager for Gateshead-based Executel, added: “Dairy Farmers of Britain is a prestigious company and a UK leader in its industry. As such, this contract win was a major coup for us which further secures our reputation as a cutting-edge telecommunication solutions provider.”

Established in 1997 by North East entrepreneur, Tim Price, Executel is currently the North East’s leading supplier of telecom solutions with a portfolio of over 1,500 clients.