Exertis Enters Agreement with Kazam

Acquisition

Exertis Micro-P has announced it has entered into a new partnership agreement with innovative mobile phone manufacturer, Kazam, which will see the companies developing joint propositions for selected target markets.

As well as high quality, affordable mobile phones, Exertis Micro-P chose Kazam because of its focus on a complete service wrap for customers. Kazam currently provides users with Kazam Rescue for call centre remote access to fix consumer devices in one call, and Kazam Screen Repair, where consumers are able to get a cracked screen replaced for free in the first year of a device’s life. This range of service areas will be expanded on in the near future.

Together, Exertis Micro-P and Kazam will be developing joint service propositions to further extend the value-add that Kazam currently offers to customers. This is in line with Exertis Micro-P’s focus on providing services to its partners, a commitment that has recently been expanded through the distributor’s acquisition of IT services provider, Cohort.

Simon Woodman, Mobile Sales Director at Exertis Micro-P, commented: “We are excited to get Kazam onboard. It’s a new brand with a fresh view of the market, and we are very taken with its innovative approach to services. We will be looking at jointly developing propositions for certain areas of the market to enhance that service value-add.

“Kazam’s devices are of excellent design and are high quality, and are set to create a healthy proposition for the first smartphone user that wants a device that looks and acts like a high end phone, but that is affordable, and the older mobile phone user that wants to be able to communicate and stay safe. Exertis Micro-P expects Kazam to make a strong impact in the UK teenage and senior market,” continued Woodman.

On why Kazam chose Exertis Micro-P, Rakesh Odedra, UK and Ireland Sales Director, stated: “For us it’s about finding the right kind of partnership. As a challenger brand Kazam is at the start of the journey; everyone has been excited with our propositions and portfolio but it is now about taking it to the next level. We were impressed by the way Exertis Micro-P approached our business. As a company it shares a lot of the same values as Kazam, and we’re very happy to be working with the team.”

For senior users, the Kazam Life range of smartphones include large well spaced keys and large menu icons, and importantly the Smart SOS button on the back of each device that users can preprogramme to call up to five four people in case of an emergency; the SOS feature is smart because the device recognises if a call goes through to voicemail, triggering it to call the next person on the list until it gets through to someone the user can talk to, or it will then send those people a text message to alert them.

For the first smart phone market, Kazam has two ranges of devices to suit the high spec requirements of this segment, along with an affordable price point. These are: the Kazam Trooper range, designed to deliver the right level of high spec technology at the right price; and the Kazam Thunder range, which provides the ultimate in tech performance for the increasing demands of technology fanatics.

Common to all Kazam smartphones are Dual SIM, removable battery and upgradable memory.

Kazam was set up by CEO Michael Coombes and James Atkins, chief marketing officer, in November 2013. Both are former HTC executives who saw a gap in the market for a disruptive mobile brand that would deliver the highest quality at a significantly lower price.

Kazam is currently in the process of getting the required operator approvals in the UK to create the largest addressable market possible for its devices.