Frequency Telecom launches online store direct to consumers

Frequency Telecom, one of the fastest growing mobile distributors in the UK, has launched CleverKit.com, an online store which offers the latest mobile products directly to consumers. CleverKit is aimed at the savvy consumer who wants the most up to date models of smartphones, mobile accessories and car kits at competitive prices.

Gareth Limpenny, managing director of Frequency Telecom, said: “We are really excited about this new venture. With the advent of network operators signing customers to contracts for 18 months and more, the opportunity to change the handset within the contract period is one that many mobile users now seek. CleverKit.com responds to this need by enabling consumers to purchase the latest and best SIM-free handsets for immediate use. CleverKit.com also offers a wide range of mobile accessories. With people making more and more use of their phones through email and music, the demand for stylish accessories that protect but still provide easy access to the handset is growing rapidly.”

He continued: “This is a change of direction for Frequency. Whilst we are continuing to grow and innovate in our traditional business channels, we can see excellent potential in building our online sales presence.”

CleverKit specialises in offering the latest smartphones such as HTC and Blackberry. CleverKit has been appointed as an HTC Ultimate Partner and will be only one of two distributors in the UK initially offering the HTC Touch Diamond 2, SIM-free. The HTC Touch Diamond 2 is the latest flagship device for HTC announced in February 2009 at the Mobile World Congress.