HP helps create unified customer profiles for personalised services

HP has unveiled a telecom solution that helps service providers better serve the millions of mobile customers who use the internet through high-speed (long term evolution) LTE networks.

HP Subscriber Data Management(SDM) enables service providers to integrate the valuable subscriber data that is dispersed across an organisation in multiple repositories, including the Home Subscriber Server, location solutions, data services platforms, user device profiles, and operations and business support systems (OSS and BSS).

By creating a unified, in-depth view of each customer, HP SDM helps service providers assemble an integrated picture of their customers’ profiles. With this knowledge, providers can enrich the applications they offer to drive customer satisfaction and new revenue through highly personalised mobile services.

This capability is even more important as networks evolve from 3G to 4G and LTE. With faster networks and smarter devices, data traffic and service options are rapidly increasing. Mobile users are enjoying thousands of web-based applications, many of which are delivered by over the top internet service providers and smartphone vendors.

In a competitive market with rising customer expectations, service providers can use HP SDM to leverage their unique assets: customer trust, detailed customer data, and powerful network capabilities that can enable a personalised, context-aware mobile experience.

“Service providers can offer an unmatched array of personalized services by creating a unified customer profile with HP SDM,” said Dave Sliter, vice president, communications and media solutions, HP. “In the LTE world of unlimited customer choice, HP SDM can help service providers break down data silos, transform their business and ultimately offer subscribers a more rewarding experience.”

HP SDM enables service providers to choose among three broad approaches to achieving a unified subscriber profile: federation of existing repositories to dynamically link data from across a network; consolidation into a single repository; and replication of data in different repositories and moving it to a different entity that can allow the proper access.

HP is working with Australian telecoms provider, Telstra, in this area. “Telstra provides about nine million Australian fixed line services and over 10 million mobile services – including more than six million 3G services – and we are focused on providing each one of our customers with a rich, personalised and integrated experience,” said Michael Lawrey, executive director, network and technology, Telstra.

“The convergence of networks and technologies requires a transformational approach in the way we do business, particularly in the way we first design and then offer our customers next generation services. HP is helping us make the best use of our customer information and network assets so we can produce a personalised and integrated experience for our customers,” Lawrey continued.