As part of its strategy to provide organisations the ability to use data to empower their business, Informatica has launched its new global Channel Partner Programme. A key goal of the programme is to extend Informatica’s cloud and data management offerings to a wider range of customers and market segments.
Informatica is committed to helping companies accelerate their journey to the cloud. As part of this commitment, the company is focused on building a strategic network of value added distributor (VAD) and value added reseller (VAR) channel partners to help companies power their businesses using the leading data management solutions from Informatica.
The company’s enhanced Informatica Partner Programme is comprised of a two-tier structure designed to help VARs and specialist partners create new sales opportunities on the Informatica Intelligent Data Platform through enhanced communications and support.
“The move to the cloud is one of the most fundamental business model shifts of the twenty-first century. For Informatica, that means further extending our go-to-market strategy and finding ways of getting closer to our customers, through a broader number of touch points,” said Rodney Foreman, senior vice president, Partner Ecosystem at Informatica. “Our channel programme is a crucial part of our vision for the future and will be central to our ability to grow the business and better meet the evolving needs of our customers.”