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Intermedia Re-Structure To Boost UK Channel

Eric Martorano 2014

Intermedia has launched a new sales organisation structure to increase support to its channel ecosystem. To ignite this growth, Intermedia has brought new leaders into its sales leadership team with career experience at companies such as Microsoft, Cisco, Ingram Micro and others.

“As our business continues to grow and develop, our company is in a very fortunate situation to be able to attract some of the industry’s most talented business professionals,” said Eric Martorano, SVP of Worldwide Sales at Intermedia. “We’ve achieved great success building a sales organisation, which has been centred on executional excellence. To continue this growth trajectory, now is the time to bring on additional experience and talent to expand our go-to-market capabilities. Intermedia’s new sales structure provides significantly greater leadership and support to the Channel, one of our company’s greatest assets.”

“Eric Martorano joined Intermedia from Microsoft to help us continue to build out a world-class sales organisation,” said Michael Gold, CEO of Intermedia. “Under Eric’s leadership, we’ve begun to scale our channel business at an accelerated rate and have invested in developing a new sales organisation with additional leadership from around the industry to support our company’s growth plans.”

To support the restructuring of its channel ecosystem, Intermedia is increasing investments across nearly every sales function, from customer and partner account management to sales enablement and engineering. “We’ve listened to our partners,” continued Martorano. “We’ve heard that they want more enablement and support, so we’ve added that. We’ve heard that they wanted more engagement from their Account Managers, so we have made it possible for our sales team to engage more deeply by decreasing the number of partners managed by each representative. We’re bringing on new leaders with significant worldwide sales experience to drive our global sales initiatives. In fact, Intermedia has redesigned its sales organisation, appointing a combination of existing and newly hired executives to lead departments focused on inbound sales, field sales, sales enablement and engineering, distribution and strategic communities, sales operations, and business and partner development.”

Talking about the UK impact of this announcement, Martorano explained: “Relative to the UK market, Intermedia has recently hired new sales leaders with significant global sales management experience. Our new Vice President of Worldwide Field Channel Sales & Distribution, Eric Roach, comes to us with over 20 years of experience building channel success on a global basis, the last 10 of which were with Microsoft’s worldwide SMB sales team. In this new role at Intermedia, Eric will take on the responsibility of leading our UK sales team among other sales leadership responsibilities. As we increase our investments in the UK market in particular, and focus our efforts more on the UK channel community, I am thrilled to have someone with Eric’s proven global sales success take on this very important role on my leadership team.”