Mainline and Everything Everywhere launch Orange Partner Programme

Mainline Digital Communications and Everything Everywhere co-hosted a business lunch last week to celebrate the launch of the Orange Partner Programme and the inclusion of a number of Mainline’s key dealers within it.

Andrew Boden, Mainline’s managing director, said: “When the country’s biggest mobile network operator tells you that you are an important part of their forward distribution strategy, that’s a good cause for celebration. The Orange Partner Programme is a significant statement of intent by Everything Everywhere and it was good for all three parties – Everything Everyhere, Mainline and its newly accredited Orange Partners – to get together to discuss the opportunities for growth.”

Duncan Hay, Everything Everywhere’s indirect sales director, said: “Mainline has played a clear and invaluable role in representing the interests of its dealers and in helping us to shape our thinking about the format of the Orange Partner Programme. The inclusion of some of Mainline’s key partners in the programme is definitely a development worth marking.”

Sarah Davies, head of SME marketing at Orange, and Gail Hollinshead, Mainline’s director of dealer sales were also present.

Remarked Richard Brindley of Albion Business Communications, one of the newly appointed Orange Partners: “We’re very excited to have been selected to join the Orange Partner Programme and to celebrate its launch in such style. The accreditation alone will help us stand out in a crowded market place and enhance our proposals to new clients. We’re looking forward to seeing how the programme develops over future months and years. It was a great lunch.”

Mainline is to host a second event in the near future for more of its dealers who have also been appointed to the programme.