Microsoft selects MACH for Windows Phone 7 apps

MACH, provider of hub-based mobile communication solutions, has announced that Microsoft has selected its Direct Billing Gateway (DBG) solution for Windows Phone 7 applications and content billing.

The DBG solution will enable Windows Phone 7 users across the world to buy content from Microsoft’s Windows Phone Marketplace with a simple one click service, placing the fee for the application on the user’s phone bill. Microsoft has already launched this service with Telstra in Australia.

The rapid evolution of mobile applications and services necessitates a payment method that combines ease of use with the broadest consumer reach. The Direct Billing Gateway selected by Microsoft was launched by MACH to offer a much more sophisticated and direct billing method by transferring the cost of the application download or in-app purchase directly to users’ phone bills.

The DBG solution creates a simple to use one click buy process, doing away with the need for cumbersome Premium Messaging or redirection to WAP payment pages.

“Microsoft is committed to providing Windows Phone 7 customers with easy access to quality apps, games and other content through Windows Phone Marketplace on the phone or PC,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft. “Working with MACH better enables us to offer customers the benefits of a convenient and easy to use mobile operator billing option when purchasing their favourite content for Windows Phone 7.”