Orange launches Application Shop

Orange has reinforced its commitment to bring mobile multimedia services to everyone with the launch of the Orange App Shop. Soon to be available in just one-click from the homescreen, the new Orange App Shop will give millions of customers simple, direct access and improved search and browsing to over 5,000 applications, games, ringtones and wallpapers.

Throughout 2010, Orange will continue to innovate, working with developers and content providers to rapidly expand its App Shop catalogue with thousands of new applications that customers can use in everyday life, on any device.

The multi-platform one stop shop, available on a wide range of handsets, includes services such as Orange TV, Orange Games and Orange Maps alongside an expanding catalogue of premium mobile applications from content providers and third party application developers.

Anything in the shop can be downloaded and purchased on one Orange mobile bill, so customers do not need to pre-register and use their personal credit cards. The service ensures that customers see and use applications that are fully tested and suitable for their device, making it a simple and straightforward experience.

Yves Tyrode, EVP of Orange Technocentre said: “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content. Whether it’s a smartphone user, or someone using a simpler device, we know the demand for content is there; it’s just about getting that experience right. That is why we want to give everyone with a phone in their hand the easiest access to personal content, on the most suitable device and tariff, to help them take the parts of the mobile Internet that they know and love, everywhere they go.”

The service is now available, initially providing the Orange App Shop over the air to more than one million customers in France and the UK. Then in January, Orange devices including the Nokia 6700, Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only) will be preloaded with the App Shop and sold in the UK and France. Later, this will also include Samsung, LG, HTC, Motorola and RIM handsets.

Throughout 2010, Orange will continue to roll-out the App Shop service across its footprint, extending it to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal. In each country, Orange is making the App Shop relevant by providing localised content in the catalogue that best meets specific market needs.