Orange launches new sales academy

Orange has announced the launch of the Sales Academy, an ambitious talent and development programme that redefines the way Orange attracts, evaluates, trains, coaches and rewards the best talent in sales.

Orange Sales Academy is part of the new vision to deliver outstanding sales performance and customer satisfaction by the Orange Sales and Loyalty team, led by vice president Jean-Pascal Van Overbeke.

As part of the sales transformation programme, launched late last year, the extensive initiative aims to motivate and inspire team members, while empowering them with the skills to maximise their potential. The Sales Academy defines a personal career path for individuals whilst managing progress through every step of their journey to deliver top performance.

The launch of the Orange Sales Academy marks a unified approach to talent and development across all channels within the Sales and Loyalty team, which includes sales teams from retail, online, portal advertising, telechannels, indirect and B2B direct. Orange is also revising pay plans and incentives, as well as introducing new reward and recognition schemes as part of the plan.

Orange Sales Academy provides an objective and detailed evaluation of the skills, knowledge and behaviours of sales staff and managers. Training is enhanced by working closely with the internal Talent and Development team as well as external experts in sales performance. Silent Edge has been chosen to be our partner in delivering some key elements of the Academy vision. The focus is on giving managers the skills to become performance coaches and to develop a strong and sustainable in-house training team.

The Sales Academy will kick off with evaluation and training for all Sales and Loyalty staff, and will be followed by ‘sustainability sessions’ that will help to ensure adoption and understanding of the best practice and learnings from the initial training.