Payment Alliance International launches ATM mobile marketing

Payment Alliance International (PAI), provider of electronic payment processing solutions, announced today that it has integrated mobile marketing into its ATMs. The integration was made possible through a partnership between PAI and Street Savings, a mobile marketing provider.

Street Savings mobile marketing products move value using text messaging, popular gift and loyalty programs, and widely available credit card terminal and POS hardware that now includes ATMs. The company’s mobile coupons and mobile rewards products are designed specifically for resellers.

“Our products are easy and affordable for merchants, quick to provision and work with the credit card terminals and point of sale (POS) systems agents already sell,” said Pal Flagg, Street Savings chief operating officer. “Now they are also the first way for consumers to participate in the benefits of mobile marketing via the ubiquitous ATM.”

PAI manages over 50,000 ATMs nationwide via a network of agents and market representatives. The strategic move enables consumers to opt-in to mobile deals from area merchants at the ATM, and uniquely positions the company and its agents to take advantage of the fast growing mobile opportunity.