Purple WiFi today announced its partnership with Molson Coors to create a solution called “Molson Coors Cloud”.
As part of a new trial, Molson Coors is offering a secure gated access point for a pub’s WiFi where Molson Coors brands are stocked, such as; Carling, Coors Light and Cobra. The access point also enables the licensees to engage with their customers directly to build loyalty and provide them relevant information and offers.
Alpesh Mistry, Molson Coors Customer Marketing Director, says: “Being a significant On Trade supplier that continues to have a direct relationship with our customers, we know publicans are looking for new modern ways to drive sales. The idea of having a resource that would capture customer data and then use this to attract these pubgoers back would have historically been left to those with significant time and budget. By creating Molson Coors Cloud, our hope is we are enabling any of our customers to have this ability.”
Gavin Wheeldon, CEO, Purple WiFi comments: “The drinks industry was one of the first to recognise the demand for free WiFi. Over the past few years there has been a noticeable increase in the number of pubs that provide a WiFi hotspot for their customers. But the supply still isn’t meeting demand and WiFi is often unsecured, whilst offering little or no benefit to the venue. Molson Coors is paving the way within the drinks industry, turning that situation on its head by providing free WiFi and getting something tangible in return.”
The trial has been set up using TP-LINK wireless equipment running custom Purple WiFi firmware, enabling remote management using a web-interface.