Following an extensive base data profiling exercise, Daisy Distribution has discovered that almost a fifth of its partner community does not consider mobile to be their primary business activity. However, with 60% of its base offering fixed lines within their core services, it is clear to see how more and more resellers are entering into the unified communications market.
An in-depth look into the partner base of the mobile airtime provider has revealed just how much channel resellers are diversifying in today’s market. Over and above business mobile, 89% of partners offered lines and calls, with 51% selling VoIP, and just under half (46%) offering telephone systems and maintenance within their remit.
Surprisingly, the number of partners who have in the past, and still do, offer Microsoft Office 365 within their portfolio made up nearly half of the Ipswich-based business’ whole partner base, at an unforeseen 41%.
Julien Parven, Marketing Director of Daisy Distribution, comments: “This exercise has been a real eye-opener in terms of just how varied our partner base really is. We are seeing more and more of our resellers embracing new technologies and strengthening their portfolios with additional services. Channel diversification is definitely on the rise and shows no signs of stopping.”
By carrying out this exercise in data analysis, Daisy Distribution is provided with the intelligence that it needs to approach those partners who are best suited to implementing unified communications solutions, such as Microsoft Office 365 and Vodafone One Net Business, successfully into their portfolio and out to their customer base.
The distributor intends to use this data to create programmes that will assist the partners well versed in the specific product areas to identify their most likely target customers from within their bases. This will be backed up by marketing tools and support from the distributor to effectively engage with them.