Rocom Appoints Head of Marketing

Distributor Rocom has appointed Gillian Etienne as Head of Marketing. Gillian holds responsibility for the overall management, planning and execution of marketing strategy for tier one brands and the delivery of ten key areas detailed within Rocom’s Focus 2008 management programme.

A senior professional with over 15 years experience in the field of marketing and communications, Gillian hails from a publishing background where she held responsibility for developing and executing corporate communications strategy on an international scale.

With practical and strategic experience of creating and launching brand awareness programs, along with relationship management and online marketing experience, Gillian brings a wealth of marcomms knowledge and management know-how to the role.

Phil Hambly, Sales and Marketing Director for Rocom said ‘This is an important addition to our management team – over the past two years, Rocom has experienced significant growth through an unrivalled proposition, an absolute commitment to delivering great customer service and excellent management. Gillian’s addition is great in terms of where Rocom plans to be in the medium to long term’.

Gillian commented ‘I am particularly excited to be working with a fast-moving company such as Rocom – and I am keen to build relationships with our tier one brands and resellers, which will form a solid foundation for the implementation of marketing strategy.

Gillian holds an MBA and is a member of the Chartered Institute of Public Relations; She joined Rocom on 28 April 2008.