Samsung announces sponsorship deal with Honda Racing British Superbike team

Samsung Mobile has been unveiled as the title sponsor for Honda UK’s British Superbike team with a two year deal for 2012 and 2013. This follows the huge success of Samsung’s 2011 BSB season with Crescent Racing and the recent announcement that 2010 British Superstock Champion and 2011 Superbike Riders’ Cup winner Jon Kirkham, who has been a Samsung brand ambassador for almost two years, is to join the rider line-up for the Samsung Honda team for the 2012 season.

The all-new Samsung Honda liveried CBR1000RR Fireblades will mount their charge on the British Superbike and British Superstock Championships in just a few weeks’ time at Brands Hatch over the Easter weekend.

The sponsorship gives Samsung access to exclusive content and key moments from Honda Racing’s British Superbike 2012 season to share with Samsung customers across its extensive range of devices, including the Galaxy Note. As title sponsor, Samsung will be entitled to brand integration into Honda’s Racing British Superbike 2012 season, including branding on the bikes and driver leathers; the team’s motor and all team areas such as the pit display and hospitality areas.

Simon Stanford, Vice President, UK & IRE Telecommunications & Networks Division: “We are extremely excited to be taking our existing relationship with both Jon Kirkham and British Superbikes to the next level with the sponsorship of the Honda Racing (UK) team. As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience.”

Steve Martindale, General Manager of Honda (UK) Motorcycles said, “From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers. We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years.”