Sonic set to be star of mobile at Olympic Games

Sonic the Hedgehog, Sega’s iconic character, is set to be the official mobile phone game of the Olympic Games and Sonic at the Olympic Games(TM) throughout EMEA, Australia and New Zealand.

Developed by SEGA, Sonic at The Games Beijing 2008 will bring all the excitement of the Olympic Games to mobile audiences. Featuring four events, with an authentic look and feel, Beijing 2008 will give mobile owners the chance to enjoy the “Olympic Spirit” for themselves. “We’re delighted to bring the official game of the Beijing 2008 Olympic Games to the mobile platform.” said Frank Keeling, Managing Director of Publishing: EMEA, Glu. “Publishing the Official Mobile Phone Games for the world’s premier sports event is a source of huge pride for us, and it furthers our excellent relationship with SEGA”.