Steve Day Appointed to Drive sipsynergy Channel Sales

new appointment appointed

sipsynergy has announced two new executive appointments naming Steve Day as Sales Director and Ged Fitton as Chief Operating Officer. The new hires come hot on the heels of recent appointments Tom Kelly (Chairman) and Toby Gold (CEO) following a £2.75m investment from YFM Equity Partners.

Toby Gold, CEO of sipsynergy, commented, “Steve and Ged bring invaluable experience, expertise and knowledge to the company and I have no doubt they will both make significant contributions in driving the business forward as we execute our business plan and continue to grow at pace to take advantage of the huge market opportunity we see for both ourselves and our channel partners.”

Based on Cisco’s Hosted Cloud Solution (HCS), sipsynergy has developed a unique ‘white labelled’ channel offering which integrates complex back-end business processes – such as quoting, provisioning, billing and support – into a simple to use management portal, reducing cost and complexities and enabling partners to easily transition to an annuity based UC-as-a-service offering.

Steve Day, who formerly held senior sales roles at Westcon and Inclarity, will be responsible for driving channel sales, partner recruitment and helping resellers leverage the burgeoning market opportunity for hosted UC-as-a-service.

Commenting on his appointment, Steve Day, added, “As a 100% channel business I can’t wait to start engaging with partners to help them grow their businesses around hosted UC-as-a-service. To date the SMB market has been woefully underserved by large service providers. This presents a fantastic opportunity for our partners to move to an annuity based offering, with a differentiated proposition, based on a market leading solution and with a unique ‘white labelled’ services wrap that allows them to ‘simply’ sell knowing we’ve taken care of the backend business process complexities. My goal is to actively recruit, grow and enable partners to take advantage of this growing market opportunity.”