Tech Data Launches EMM Hub

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Tech Data has launched the enterprise mobility management (EMM) hub as the first element of its Trusted Advisor knowledge development programme, which provides resellers with information on key solutions areas, helping them market and sell new solutions, plan and deliver projects, and lead their customers into a profitable partnership.

The EMM hub is populated with an extensive array of articles, guides and other content that will enable resellers to learn about EMM concepts and solutions and how to identify and address market opportunities. It is the first in a series of solutions-focused microsites that Tech Data is creating as part of a much wider knowledge programme, aimed at providing resellers with the insights and understanding they need to drive growth.

“The EMM pages contain a wealth of informative and inspiring content that will enable resellers to build and develop the knowledge and capabilities of their sales and technical teams in this important and complex area of the market”, said Phil King, Solutions Practice Director at Azlan. “Resellers need to have authentic, credible and differentiated propositions. The EMM hub – and in particular the Trusted Advisor Blueprints – will help solutions providers to accelerate their capabilities.”

The Blueprints are a series of in-depth documents that include identifying EMM opportunities, building a mobile device, application and content management (MDM, MAM and MCM) strategy, and the importance of EMM in the future. Tech Data also provides a Trusted Advisor Readiness Assessment, which resellers can use to assess a customer’s current position on EMM and how it can be improved.
As well as a wealth of independent content, the EMM microsite has extensive information on the solutions and programmes offered by BlackBerry. Citrix, Microsoft and VMware.

Additional hubs focusing on other important areas of opportunity will be added over the coming months, King added. “The EMM site is really excellent but this is just the start. There is much more to come from the Trusted Advisor programme. In today’s market, it is more vital than ever to have a thorough understanding of customer needs and of new technologies and concepts. The Tech Data Trusted Advisor programme will provide resellers with the resources they need to develop their ability, engage with us and with key vendors, and provide them with the confidence to develop value propositions and grow their business.”