Telef’onica signs deal with IODA

Telefónica, the Spain-based telecommunications operator, has signed a deal with IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry. The agreement will enable Telefónica to make IODA’s catalogue of independent music available to its users in 24 countries. IODA has more than one million tracks, which will be made available as ringtones, mastertones and full tracks, as well as video tones and album art for wallpapers for Telefónica’s customers. IODA content will also be available via Telefónica’s subscription services.