SMART Technologies has expanded its go-to-market (GTM) model for the United Kingdom. Westcon Group, the network infrastructure and unified communications distributor will now supply SMART education and enterprise products and solutions throughout the UK.
SMART will work directly with channel partners, making it easier than ever to purchase SMART’s collaboration solutions for both the enterprise and education markets. Westcon will now distribute the latest SMART products including the interactive flat panel, SMART Board 6075 and the 84 inch SMART Board 4048. Through this new GTM approach, SMART partners and customers will see streamlined access to SMART solutions and experts as well as the tools and support partners need to succeed.
“Our goal is to help our customers and partners be more successful, and we know what it takes to create a winning partnership,” said Neil Gaydon, president and CEO, SMART Technologies. “Working with the Westcon team, we’re excited to deliver the best in collaboration solutions and with this new model, we’ll have a closer working relationship than ever before with our key stakeholders.”
“We are delighted to now represent the entire portfolio of SMART collaboration solutions in the UK,” said Garry Boon, General Manager, Westcon Group UC&C. “SMART is revolutionising the education and enterprise market with software and hardware solutions that are differentiated by their deep understanding of true collaboration. We have the inventory in place and are excited to support UK partners with SMART opportunities with our broad set of sales and support services.”