World Cup 2010 iPhone app launches to mark 100 day count down to the big game

agencyX, London-based digital application specialists, has announced its iPhone partnership with South Africa Tourism in the run up to the 2010 World Cup.

As the world’s focus shifts towards South Africa in anticipation of the FIFA World Cup, many spectators are also starting to plan their extended holiday while on the African shores.

agencyX and South African Tourism have come together to offer an innovative iPhone application that engages both football fans and potential visitors to South Africa.

Primarily the iPhone app (free to download on iTunes) acts as a timer, counting down the days, hours, minutes and seconds to kick-off. However, the app also shows users that there’s more to South Africa than just football and provides instant access to leisure, entertainment and tourist options in and around South Africa.

“We wanted to offer a product that not only delivers cutting edge usability and access to content, but we also wanted South African Tourism to feel comfortable that they were in fact only paying when they got results. Our pay-per-download model ensures a mutual risk and reward sharing between the agency and client,” said Craig Llewelyn-Williams , director, agencyX.

There are so many misconceptions around what there is to do on the leisure front in South Africa and this application allows South Africa Tourism to reach its audience through a platform that they are familiar and feel comfortable with.

Lebohang Mokhesi, South Africa Tourism, added: “Innovation , in a mature market like the UK, is the feature that distinguishes a brand amongst its target audiences. We have taken advantage of the tremendous interest in the FIFA World Cup to communicate the powerful message that South Africa is the must-see destination for 2010. Our partnership with agencyX will deliver this message via a unique application. We want to educate and inspire potential travellers to pick South Africa as their destination of choice and what better way than through the iPhone.”