The company explained that five million more users are set to adopt cloud communication by 2028. In addition, cloud communication uptake will increase from 10.9 million this year to 15.9 million over the next four years, reaching 88.3 per cent penetration in a market worth £1.86 billion.
Evolve IP's EMEA partner day was held at the Williams Formula 1 Experience Centre near Oxford. Paul Harrison, Evolve IP’s EMEA managing director, opened the annual event by giving an update on the company's progress over the last 12 months.
He said that its international network is now live in 57 countries, establishing a market share of more than 60 per cent in the UK.
The audience also heard how 'second-generation' users are making up increasingly more of the market, switching from a competitor's solution rather than coming from on-premise PBX migrations.
Harrison said that those specialists with the best UCaaS solutions will prove crucial in the future, as the race to win new customers increases. His views echoed research by the Cavell Group, who outlined during a presentation how millions more users are on the way and why developing market maturity means differentiating from other cloud solutions is becoming more important.
Evolve IP’s UK sales director, Jamie Hughes, then highlighted the importance of collaborative partnerships. He added that the company was targeting growth in retail, hospitality, education and healthcare, as well as the untapped Cisco opportunity.
Guest speakers from Cisco and Dubber discussed how AI will super-charge communications, while panel discussions focused on the challenges and opportunities ahead, in addition to where existing partners are succeeding.
Evolve IP solutions director, Scott Rixon, presented a live technology newsletter featuring the company's latest Anywhere Portal developments. He also talked about why a sustainable supply chain should start with the end point, such as a Jabra headset with replaceable parts.
Various Webex improvements to enhance the meeting experience were also discussed during the day alongside PCI compliance, enhanced training and fixed mobile convergence trends.
The event also featured key sponsor exhibition stands, a heritage museum tour, racing simulators, a giant Scalextric track and a pit stop challenge. The day ended with an awards ceremony and more networking.
The event was supported by technology partners Akixi, iTel, Dubber, Enghouse Interactive, Broadsource, Snom, PromptVoice, PRD Intelligence, Jabra, Yealink, Tango Networks, Mondago and The Institute of Telecommunications Professionals.