Stephen Dallas has proven experience creating strong partnerships across EMEA, having started his career at Scom before moving to Cisco where he held various channel leadership and sales roles. Stephen spent 9 years leading indirect EMEA channel sales and working with distribution and tier 2 partners. He led the launch of Cisco’s new Hyper Converged and Software Defined Storage platforms in EMEA, part in thanks to the strong EMEA sales and channel teams that he built. At A10 Networks, Stephen will be responsible for creating and delivering new initiatives to strengthen channel relationships that lead to new customer acquisition through partner recruitment and enablement.
“A10’s ability to capture major market transitions affecting our customers such as digital transformation, moving to a cloud strategy, enhancing security and creating a more application-centric infrastructure was what made me want to join the company,” says Stephen Dallas. “There are exciting customer and partner developments on the horizon at A10 Networks and this will give me the opportunity to put into practice what I learnt during my 15 years at Cisco. A10 has a superb reputation in the market for the quality of its products and I am looking forward to developing new partner relationships as well as building on the great partner ecosystem we already have in place.”
This announcement comes on the back of the appointment of Anthony Webb, Vice President of Sales in EMEA earlier in the year and also as A10 expands its offices in the Thames Valley, tripling in space and size in order to continue to grow and build the EMEA team.