Purdie started working in telecoms at the age of 18 in her local Vodafone shop, where she learnt how to sell and manage relationships.
Since then, she has served in several leadership roles for Vodafone and most recently Three.
Matt Dykes, COO, Abzorb, said, “We are delighted Louise is joining the team, she will be an asset to our reseller partners bringing a wealth of experience with her. Louise will head up the sales team, work with vendors to identify growth opportunities and enhance our eco system.
“She will also be responsible for devising and executing channel strategies that simplify doing business enabling resellers to focus on driving their margins through our single platform that provides autonomy and flexibility.”
Purdie will be growing her team and reseller partner base, concentrating on building strategic relationships to simplify business communications solutions and demystify the complexities of selling mobile.
Purdie said, “I am thrilled to have joined Abzorb at such an exciting time in the industry and my career. I look forward to collaborating with the channel to strengthen existing relationships and forge new ones.”