“Motorola has been a key partner for Avnet for many years, and this new agreement opens up exceptional possibilities for both organisations as the market for IP grows. There are a significant number of registered and accredited Motorola channel program members across Europe, and Avnet will grow this number further by leveraging our existing business partner base,” said Keith Robinson, product business group director, EMEA, at Avnet Technology Solutions. “For example, we will target partners selling into the hotel and hospitality markets, giving them access to the latest set-tops from Motorola with technical and logistical support from Avnet. Avnet’s speed to market and scale and scope across the UK and Europe in terms of stock holding remain significantly important to Motorola Mobility and our partners.”
Customers for Motorola Mobility products include EMEA incumbent telecoms carriers, Internet service providers (ISPs), systems integrators and independent software providers developing VoD (Video on Demand) applications requiring set-tops and other video products. Avnet will also be providing technical configuration services to deliver bespoke product when and where required.
Steve McCaffrey, vice president and general manager, Home business EMEA, Motorola Mobility, said: “As we look to further expand our channel business in EMEA to support business growth and enter new markets, we need a distributor with the experience and operational infrastructure of Avnet. This contract enables us to increase our sales resource across the region and better serve our customers with innovative solutions that deliver enriched converged media experiences.”
Robinson concluded: “In strengthening our relationship with Motorola, Avnet is able to offer its EMEA customers a broader range of networking solutions in the fast-growing IP TV market. The addition of Motorola Home business to our portfolio enables us to offer a more complete solution in this market alongside our relationships with other key suppliers such as Juniper and HP.”