The new programme is built on two foundational elements: the shared success model and partner agility. A key element of the programme is the company’s support for resell partners across multiple routes to market — resale, MSP, and marketplaces.
Partners who resell Barracuda solutions will be recognised for their Barracuda business as a whole, regardless of the route to market, and they will be provided with benefits and resources based on their total sales contribution.
Jason Beal, vice president, worldwide partner ecosystems, Barracuda, explained, “In developing our global partner programme, Barracuda put itself in our partners’ shoes to better understand their needs and build a winning go-to-market strategy. This is what we call partner empathy.
“Ultimately, we want our partners to be agile in catering to the ever-changing needs of customers in terms of how they consume, procure, and deliver technology solutions.”
The Barracuda Partner Success Program includes benefits, requirements, and rewards architected around the LAER model of customer success: land, adoption, expansion, and retention and renewal.
The new global partner programme aims to support partners of different business models to grow their business and expand their customer reach while helping protect clients from cybersecurity threats.