Hipcom has been a major channel provider of Hosted Voice and SIP Trunking services to many companies including BT. Hipcom’s strengths included their own innovative cloud integration capabilities, as well as having a significant market presence in terms of channel customers and end customer seats. The acquisition does however call into question Broadsoft’s position with some of its existing UK customers who it may now be seen as competing directly with. These include; Gamma, The Voice Factory, Vanilla IP and Daisy.
illume research analyst, Matt Townend commented “The acquisition will bring to Broadsoft much needed integration capabilities which will be an asset to a number of its global customers and also a platform and infrastructure in the UK which may enable it to offer an end-to-end service to some of its customers. However, it does bring into question how it will position itself against its own customers who currently serve the UK market notably providers such as Gamma & Daisy."