In this episode of Comms Business Live, we talk to Scott Goodwin, senior vice president for EMEA and managing director at NetSapiens, about how the channel is at risk of being gradually disintermediated by vendors looking to push their brands to end users. As you'll hear, this can marginalise service providers in the eyes of their customers.
Scott explains the market trends that are disrupting traditional ecosystems, as well as how service providers can retain their brand and billing relationship with their customers.