The sales enablement provider has also appointed Michael Cheshire as digital product owner in a newly created role.
Cheshire commented, “Having supported many of the world’s leading OEMs, as well as a raft of other household names, I relish nothing more than engaging with customers to identify their current challenges and then drive the delivery of outstanding solutions. My roles within the channel have covered account and project management, operations, and sales support.
“Returning to my roots in software development as a digital product owner, my role at Consenna sees me come full circle and I’m looking forward to utilising this blend of experience to drive forward our product portfolio in a way that truly adds value to our customers. Having known the Consenna team for many years, I feel honoured to have now joined them and believe that we’re absolutely delivering what is desired by the channel.”
Simon Yates, director of innovation at Consenna, added, “We’re now at a point where our core product offer is being widely used across a broad range of channel programmes and it’s absolutely right that someone with Michael’s experience, enthusiasm and vision should become custodian of those tools as we now focus on further growth and future iterations of those solutions.
“The channel trusts us not to simply deliver promotional programmes and sales enablement initiatives, but to be entirely empathetic to its needs, not only responding to but also anticipating what those needs may be. To be successful in this respect requires a perfect mix of a team with deeply entrenched knowledge of the channel, combined with solutions that deliver more than what those clients demand. We simply wouldn’t secure contracts with the UK’s leading OEMs otherwise.”