For most partners not already selling data solutions, this particular product area can seem riskier than others due to the costs associated with installation against the contact revenue being realised. Daisy Indirect’s model of offering upfront commissions on its EFM solutions allows partners access to payments at the point of install, rather than at the point of billing.
Chris Burney, Head of Daisy Indirect, comments “With an anticipated 32% increase in our data business this year, we are in a position where we can offer partners a real opportunity to jump on the bandwagon. By working in partnership with Daisy, those in the IT market can gain access to our complete portfolio of data services without the disconcerting risk that they are usually perceived to carry.”
The channel business has found that as well as the increased data demand from business partners, there is also a number of resellers coming to them for data services due to the product area’s associated risk. As a result, the Daisy Indirect division has witnessed a significant uplift in its new data business over the last 12 months.
Burney continues “The success of our data business is due in large to the accreditations that we hold. It is important for partners – especially those that are new to data solutions – to team up with a provider who has the knowledge and experience to support them and their customers with their data service.
“With the rise of cloud-based solutions, quality connectivity is becoming essential in the SME workplace. We hope that by launching our upfront commission offer to the channel, we can take away that risk element and enable more partners to access the opportunities in the market.”
Following the business’ data conference at the end of November last year, business partners are already realising the opportunities of a joint data-IT offering with one partner in particular boasting a successful upsell.
Michael Lurie, Managing Director at Independent Telephony Solutions, comments “Having had various introductions to new data providers on a face-to-face basis it was with some surprise that most had all but disappeared within a few weeks. I would like to compliment Daisy Indirect on the service and support that its data specialists have supplied, as we have just signed off our first Ethernet order as a result of rolling the upgrade opportunity out to existing and former customers.”