Following several years as a pilot with the RAF, Adrian began his finance career at Intel, before joining Vodafone and Mobile by Sainsbury’s. With a finance career spanning over 12 years, Adrian held a number of key financial positions at Vodafone, including a number of European Finance Governance roles and leading both financial planning and commercial finance teams. He was appointed CFO of the Vodafone-Sainsbury’s joint venture: Mobile by Sainsbury’s in 2013 where he played a pivotal role in the launch of the new MVNO.
Adrian Digby, CFO, Virtual1 commented: “I’m delighted to join the team at Virtual1 at such a crucial period in the company’s growth. I look forward to building on an already successful team and forging stronger commercial relationships with our partners.”
The appointment follows two further key recruitments to the Virtual1 management team in recent weeks: Jazz Sandhu joined as Marketing Director bringing over 10 years’ technology marketing experience to the business. Jazz joined from Exponential-e where she headed up the marketing function for two years and was previously at fibre-provider Geo Networks (now part of Zayo Group). Joel Tortolero also joined as Director of Customer Experience and Operations bringing over 10 years’ experience from BT Group where he most recently headed up the Customer Experience team.
Tom O’Hagan, MD, Virtual1 commented on the strengthening of his management team: “It’s a pleasure to welcome Adrian to the team. His experience in leading strategic commercial and financial projects will be invaluable to Virtual1 as we enter a key period of growth. Our recent appointment of Jazz Sandhu and Joel Tortolero as Marketing Director and Director of Customer Experience and Operations respectively, also brings senior experience in areas that will be vital to our mid-long term objectives.”