Writer, actor and self-confessed technophile, Stephen Fry, will host and present the awards, which have taken on a new two part format, comprising an afternoon awards presentation as well as the evening celebration party.
Honouring excellence and innovation in mobile communications worldwide, the mobile industry’s leading annual awards include categories for Mobile Entertainment, Marketing & Advertising, Mobile Services, Innovation and Technology, as well as the Green Mobile Awards and Best Mobile Contribution to Social & Economic Development.
At the official Congress Party and Awards Celebration at the National Palace in Barcelona later the same evening, three high profile awards for the year will be presented, including Best Mobile Handset, the GSMA Chairman’s Award and Mobile Industry Personality of the Year. The evening event will also be hosted by Stephen Fry and will culminate with a headline performance by Duran Duran.
Duran Duran are currently finalising their 13th studio album, produced by Mark Ronson, for release in early 2010. Over the last thirty years the band have topped the charts around the world, with 18 American hit singles and 30 in the UK. With a global presence that guarantees them huge concert audiences on five continents, they have sold more 100 million records worldwide. The band’s keyboard player and founding member, Nick Rhodes, will also be interviewed as part of the Mobile Entertainment keynote session in the conference programme at the Mobile World Congress on Wednesday 17 February 2010.