In addition to this significant customer growth, EE continued to drive record network expansion across the year, as well as introduce more accessible 4GEE plans, including the launch of £1 pay as you go packs, and introduce high-spec but low-cost 4G devices such as the EE Kestrel. Many new 4G customers have upgraded from Orange and T-Mobile plans to get the extra benefit of the country’s fastest 4G network.
4G rollout continues
In 2014 EE added 350 more cities and towns, with more than 200 added in Q4 alone, bringing the total to 510 covered UK towns and cities with populations of 10,000 and above. 4G from EE now covers more than 80% of the population and is on target to reach 98% by the end of 2015. Towns recently switched on include: Hastings, Worthing, Worcester, Scunthorpe, Crewe, Rugby, Bognor Regis, Stratford-Upon-Avon, Bangor and Llandudno.
With an increasing focus on more rural areas, EE also added more than 1,000 villages and small towns in the last few months of 2014, taking the total to 3,894 villages and small towns covered, many of which now have access to superfast broadband for the first time. The smallest connected place is Elvanfoot, a village of 52 residents in South Lanarkshire.