Elevate Wholesale has announced the promotion of Will Goodall to director.
Goodall (pictured) joined Elevate Wholesale as head of wholesale less than two years ago. He was initially tasked with establishing and leading a new channel offer for the business.
His promotion to director recognises his efforts to build the Elevate Wholesale brand and pioneer the company’s partner-first service and support ethos. In his new role, Goodall will continue to focus on proactive partnership and community building.
Goodall commented, “To say this is an honour is an understatement and is, ultimately, the culmination of immense collaboration within Elevate Wholesale, ensuring we lead the market with our relationship first approach and continue to push industry standards upwards.
“I’m very excited to drive into the next stage of our growth as we continue to focus on enabling our amazing partners to grow and win more every day.”
Since launching to the channel, Elevate Wholesale has onboarded partners and continues to expand into new territories.
The company was previously known as Telcom Group and has also welcomed 200 partners from its acquisition of Luminet. The full integration and rebrand that followed that acquisition was completed in November 2024.
Andy Tatlock, chief revenue officer, Elevate, added, “Will has been instrumental in the initial launch and continued growth of our wholesale division over the last two years.
“His relationship-first approach epitomises the value of Elevate Wholesale, with this latest appointment highlighting our ongoing commitment to our wholesale partners and the strategic importance they play in our future.”