The SME market is core to any economy but will be one of the biggest sectors affected as the world heads towards a recession. For many businesses the pressure to survive and maintain stability will be extremely intense as the backlash of a bust period hits.
As an SME itself, GoHello believes businesses should pull together in times of difficulty and provide advice and support to each other. With this in mind, GoHello has developed an SME survival site to do just that.
Francois Mazoudier, GoHello CEO, said: “All businesses are vulnerable in this economic climate so my advice to them would be to think aggressively and adapt to the changing environment, leverage new technologies and work smart by thinking outside the box. By taking these points on board and supporting each other you can face the recession wave head on and unless you have the means to do so, don’t try to sit it out or you’ll go under.
“The economy is tight right now but it doesn’t mean as an SME you will fail, it just means things will be tested for a while,” Mazoudier continued. “We want SMEs to understand that it doesn’t have to be all doom and gloom. By putting the right practices in place, a business can grab market share by taking advantage of opportunities and be better and more cost efficient than competitors.”
You can visit GoHello’s SME survival site at www.gohello.com/smesurvival