IDC defines the EMM software market landscape as requiring a collection of technologies that span across the functional areas of endpoint management, policy management, identity, network security, data protection and management, application security and application life-cycle management.
The IDC MarketScape identified Good Technology’s leadership in several key factors:
•Successfully pivoting toward a platform approach to mobility that enables IT admins to leverage a centralised platform for building security into corporate apps, as well as deploying these apps and then managing and supporting them, as well throughout their life cycle
•Having a strong R&D organisation who has been first to market with concepts that are then often replicated by competitors
•Customer base who cite deep comfort with the company's security model, easy administration, and an excellent support function as strengths of the company
“Mobility is becoming a critical focus for businesses of all sizes,” said Lynn Lucas, chief marketing officer at Good Technology. “Delivering a platform approach that offers forward-thinking, innovative solutions across the full mobility lifecycle sets Good apart from the competition.”