Launched November 2006, Enta Rewards has seen over 600 users register with the programme, which earns them points every time they place an order via the company’s web-based e-commerce site, www.entaonline.com.
With more customers signing up to the scheme on a daily basis and thousands of rewards to choose from, the scheme is on track to become one of the biggest in the industry.
Sharon Hutchinson, Rewards co-ordinator commented: “We chose a rewards scheme as opposed to any other promotion, so that customers were given a constant opportunity to be rewarded for buying online, rather than simply offering ad-hoc gifts and incentives that may not appeal to the majority of our customers. We have tried the week-end breaks, plasma screens and football tickets and they all work well but are soon forgotten. This is a long term commitment that we want our customers to benefit from”.