Global Reach has deployed carrier-grade Ruckus Smart Wi-Fi indoor and outdoor ZoneFlex products for its public hotspot infrastructure along 44km (27 miles) of the River Thames and onboard Thames Clippers London River Ferries to support more than 30 million people accessing the river each year. In addition to providing public Wi-Fi access through its own Thames Wi-Fi hot zone branded service, planned for Q1 2013, Global Reach is leveraging its high capacity infrastructure to offer wholesale and international roaming services across the 27 miles of river coverage.
British Telecommunications gives public Wi-Fi access free of charge to all its BT Broadband subscribers via the white-labeled Global Reach service to the Thames River network, while the Transport for London (TFL) authority is using the Wi-Fi infrastructure for private services such as real-time location-based information, tracking boats, network monitoring, timetables, CCTV surveillance and other services.
In addition, Global Reach has selected Ruckus Smart Wi-Fi as the standard underlying technology for the City Wi-Fi services it provides for Virgin Media Business in both Leeds and Bradford.
“To effectively deal with the demands and capacity required to deliver service on this scale, we needed a carrier-grade Wi-Fi network in which our customers could have complete confidence,” said Nigel Wesley, Chief Executive Officer for Global Reach Technology. “At the end of the day, customers don’t really care about how the infrastructure works – they simply want a fast, reliable and affordable Wi-Fi experience, that’s easy to access and use. That’s precisely what we’re delivering with Ruckus.”
Wesley noted that while providing a reliable Wi-Fi experience in the UK is no easy task, operators are looking for value beyond vanilla connectivity. “Global Reach has developed a different model that not only delivers a carrier-grade Wi-Fi infrastructure at a much lower cost, we are also reducing the time to market for service providers and enterprise customers, allowing them to focus on monetization and bringing value to the subscriber experience,” Wesley said.