In the Wave, Forrester reports that marketing to, through and with partners is critical to reach new buyers. “As brands increasingly use channels, partnerships and alliances as a primary vehicle to reach customers, the ability to include these third parties in marketing programs is critical for success,” Jay McBain, Forrester Principal Analyst and author of the report, wrote. “A consistent brand experience across all routes to market will be the primary factor that differentiates companies and helps them win, serve and retain customers in the next decade, and B2B marketing pros must source new technologies to support this imperative.”
“Although Impartner's core focus is on broader enablement of indirect channel revenue growth, we have a strong heritage in marketing automation,” said Impartner CMO Dave R Taylor. “We could not be more proud that our marketing solutions are called out as a strong performer in the report, but also that they are only part of the robust suite of fully integrated capabilities our PRM solution brings to the table for our corporations worldwide. We believe that this report is further validation that customers can source the full set of technologies they need to service their partner base and rest assured that our marketing capabilities are as robust as any TCMA point solution available on the market.”
“Impartner’s business growth absolutely reflects, in our view, what Forrester is observing – that more and more B2B marketing professionals see distributed and local marketing as key to influencing new buyers and broadening their reach to customers in new ways,” adds Taylor. “It’s increasingly rare for our new customers to implement a new PRM solution without incorporating TCMA capabilities. Companies absolutely want to provide their partners with the market-amplifying megaphone TCMA solutions provide.”