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JCB Phone unveils new rugged feature phone

The new Tradesman 4 has been designed for demanding environments.

JCB Phone has announced the launch of the Tradesman 4, a new addition to its line-up of robust mobile devices designed to withstand the harshest conditions.

The Tradesman 4 combines durability with essential functionality, offering reliable communication in extreme environments. With its reinforced casing, the phone is IP69 certified, ensuring resistance to dust, dirt, and submersion in water up to 1.2 metres for 60 minutes.

It also has MIL-STD-810G certification, demonstrating its capability to handle drops, shocks, and vibrations that are commonplace in tough working conditions. The new device has been engineered for professionals in agriculture, construction, and other demanding industries.

Roy Taylor, CEO, JCB Phone, said, “The Tradesman 4 provid[es] unparalleled durability and performance. Additionally, we are witnessing a renaissance of feature phones, driven by a growing interest in digital detox.

“The Tradesman 4 not only meets the demands of challenging environments but also appeals to those seeking a simpler, distraction-free mobile experience.”

The Tradesman 4 is priced at £99/€99 and is available in the UK and Europe now.

Last week, the rugged mobile vendor announced the appointment of Chris Millington as its new global sales director.

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