Specific services that Cable & Wireless will provide include IP contact centre, IP telephony, wide and local area IP networking, interactive voice response, intelligent call management and hosting.
Martin Wyke, CIO, Littlewoods, said: "We were looking to consolidate our services and build a platform for future development and growth. Cable & Wireless' market leading IP services fitted the bill and give us the commercial flexibility that we need."
Jim Marsh, CEO, Cable & Wireless Europe, Asia and USA, said: "Like LSDG, we put our customers at the heart of our business. Our ability to provide a complete managed service means our customers can concentrate on developing their businesses while we look after all their communications requirements."