This year, mid-market priorities have shifted to include workforce productivity and digital transformation, both of which are integral to helping organisations meet revenue expectations and in contributing a predicted €1.11 trillion to the economy. Yet despite this change of attitude, many of the benefits of digital transformation are being overlooked, and responsibilities within the businesses are unclear.
When mid-market companies were asked to think about digital transformation and what statements apply to them, it was found that:
•Nearly a third (29%) believe middle management is standing in the way of innovation
•Only 23% think their business can support younger workers
•17% agreed that digital transformation will enable them to better support customers
•16% feel digital transformation will help them to remain competitive
Mid-market organisations should look to recalibrate their approach towards digital transformation, especially as leaders also expect IT budgets to drop by almost 15% from 2017, and 40% say they find it harder to recruit appropriate staff. To help, IT leaders need to invest in agile cloud solutions that don’t require complete business overhauls; which will show business stakeholders the benefits of innovation including customer satisfaction and increased revenue.
“There are a number of obstacles ahead for mid-market organisations, including decreasing IT budgets. The results from the mid-market report show that there appears to be a lack of digital transformation projects for many mid-market companies,” commented Paul Bryce, Chief Commercial Officer at Node4. “The sector is one of the biggest contributors to the UK economy and businesses can’t afford to not see the value in digital transformation. It’s imperative that businesses understand that they can do more with less through the adoption of cloud technology – particularly collaboration and automation tools; which can alleviate and empower employees, and be hosted and maintained by managed service providers to reduce risks and costs. At Node4 we are working with our customers to overcome these challenges and embrace the benefits which digital transformation brings.”