As Mobile Device Management (MDM) evolves into application and content management, the core driver for this evolution is the demand for greater security around corporate assets, wherever they may reside and regardless of format. Concerns for data leak prevention, access control, compliance reporting, and monitoring are pushing EMM providers to increasingly provide more security-based mobility features to their existing solutions.
The ripening demand for security is enabling vendors to differentiate their offerings and stand out from the competition. But the window for MSM is short; security will become a basic requirement for all EMM solutions and successful differentiation will demand a long-term sustainable strategy. This could be through a number of different channels; either mergers and strategic acquisitions, or investment into other EMM submarkets, such as mobile network and identity management.
ABI Research estimates the current MSM market to total $560 million by the end of 2013 globally. “While MDM will continue to provide the largest share of revenues, growth rates from other sectors, and, in particular, security and content management, will increasingly account for a much larger portion of the market,” says Michela Menting, ABI Research’s senior analyst in cyber security.
The market will offer significant opportunities for vendors in the EMM value chain, including pure-play mobility management vendors, original equipment manufacturers, technology companies, mobile network operators, and Internet security software developers. Leading and innovative niche vendors interviewed for this report include: AirWatch, BlackBerry, Citrix, F5 Networks, Fixmo, Fortinet, Good Technology, Juniper Networks, ManageEngine, MobileIron, Samsung, and SAP.