The new licensed MVNO service will capitalise on EXTREME's heritage and vast brand marketing reach which includes 67 sponsored athletes, 59 annual events, social media reaching over 75 million people per week. The Extreme Sports Channel and EXTREME social media channels alone reached over 450 million mobile users during April 2015.
The initial offer will serve UK customers with the plan to roll it out progressively by partnering with the right MNVOs in the additional 67 countries where EXTREME is active, again capitalising on EXTREME's heritage, marketing and social media reach.
Alistair Gosling, founder and CEO of EXTREME, comments: "EXTREME is looking to deliver a cutting-edge and authentic mobile service for our millions of fans and by partnering with the great team at Mobilise we are making this happen."
Hamish White, founder and CEO, Mobilise Consulting adds: "EXTREME has a fantastic brand that reaches a phenomenally large mobile user base. When combining the strengths of EXTREME with Mobilise's deep history of international MVNO service delivery and in-house developed software capabilities, we have the makings for a truly unique and game-changing mobile service offering."