As part of the partnership, the entertainment venue - which attracts 1.5 million visitors a year and hosts some of the biggest names in entertainment, from music and comedy to sporting events - will go through a complete Phones 4u re-brand.
The transformation will start immediately, and includes a complete re-brand of the venue, website and tickets.
Scott Hooton, Chief Commercial Officer at Phones 4u, says: “This is an incredibly exciting time in Phones 4u’s history as our brand grows and evolves, and strives to engage with a broader audience. The partnership is also particularly relevant considering the rapid convergence of the entertainment and mobile space and over time, will allow us to deliver a whole host of exclusive benefits to our customers. Mobile phones are increasingly becoming central to the way people create, experience and share entertainment, whether in their own living room or in a large arena.”
Caspar Nelson, Head of Brand Communications at Phones 4u, says: “We’re really excited to be welcoming a whole host of internationally acclaimed acts and sporting events to the Phones 4u Arena in the coming months, from the world of music, comedy, family entertainment and sport.”