Partner enablement is the cornerstone of the Ruckus channel ethos. Ruckus aims to deliver continuous technical support at a local level. The Dogfather programme comprises several components, each with their own dedicated and focused resources such as easily accessible technical training via monthly-webinars, seminars, workshops, events and social media, all available in 15 different languages.
“The channel is experiencing constant disruption, with technology innovation firmly at the forefront of partners’, and indeed their customers’, minds,” said Matthew Ball, Principal Analyst at Canalys. “Enabling partners to stand out in such a competitive market is key to making a real difference as a vendor and to drive loyalty. Giving partners the knowledge and skills they need to deliver and meet their business goals is a huge differentiator and shows real commitment to the industry.”
“With the introduction of our Dogfather programme, we expect to see a much closer-knit partner community,” said Massimo Mazzeo-Ocello, director of systems engineering, EMEA, Ruckus Networks. “The best partnerships are based on the simple principle of making each other’s businesses better--sharing the risk and the reward. As vendors, we need to invigorate partners, not hold them back. The channel cannot just survive, but must be allowed to thrive, in a world with technology at its core.”