ServiceNow has announced an expansion to its global partner programme, including new incentives and specialisations to help partners capitalise on the company’s new AI solutions.
ServiceNow is looking to help partners to boost revenue and profitability through discounts, rebates, and credits that can be applied to training, professional services and other practice building resources.
The company is also expanding its programme offerings to introduce more opportunities for partners to elevate and differentiate AI offerings in the market.
Erica Volini, executive vice president, worldwide industries, partners, and go-to-market at ServiceNow, said, “Over the past two years, we have completely transformed our partner programme, cultivating an ecosystem of specialised, industry-leading capabilities and services for our customers.
“Our continued investment is focused on empowering our partners with the resources they need to grow their business, expand their AI expertise, and deliver incredible outcomes for our shared customers.”
New components of the partner programme include: additional product line achievements (PLA) for Now Assist, expanded specialisations (including customer experience GenAI, employee experience GenAI, ServiceOps GenAI, cybersecurity and tech risk) and a new GenAI Customer Value Partner of the Year award that will recognise partners who have successfully leveraged GenAI to drive customer value.
The company also announced that Infosys and Cognizant have been elevated to Global Elite partners, the highest level of partnership within the ServiceNow partner programme.